Samantha Hidalgo Marketing Specialist samhidalgoa@gmail.com +61 0439 868 413

A results-driven and adaptable Marketing Specialist with over 4 years of experience in digital marketing, content strategy, and campaign execution across both B2B and B2C sectors. Skilled at developing end-to-end social media calendars, managing paid and organic campaigns, and creating content that enhances brand visibility and drives engagement across platforms such as Instagram, LinkedIn, Facebook, and TikTok.

Highly proficient in tools such as Hootsuite, Monday, Campaign Monitor, WordPress, Elementor, and Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), with a strong command of analytics, internal communications, and SEO best practices. Capable of producing blogs, eDMs, videos, and static assets aligned to business goals and target audiences.

With a collaborative mindset and excellent time management, I consistently deliver creative solutions and data-informed strategies that boost audience reach, strengthen brand identity, and improve marketing performance across digital touchpoints.

Education

Bachelor's Degree in Marketing and Advertising at PUCP
3/2014 - 7/2020

Experience

Seeley International
07/2025 - 02/2026
  • Developed and managed tailored content calendars for Braemar, Climate Wizard, and Seeley International, covering LinkedIn, Facebook, and Instagram.
  • Designed static graphics, short-form videos, and blog posts with SEO optimisation.
  • Collaborated with HR and internal teams to coordinate and communicate corporate events, employee initiatives, and activations.
  • Used Adobe Creative Suite, CapCut, Meta Business Suite, Monday.com, and scheduling tools to deliver high-quality content efficiently.

Achievements:

  • Launched new brand accounts for Braemar and Climate Wizard on Facebook, Instagram, and LinkedIn.
  • Developed complete brand manuals and 2025 content plans for both brands, improving consistency and market positioning.
  • Initiated and structured the "Umbrella Brand" content strategy for Seeley International’s corporate brand.
Freelancing
07/2023 - 07/2025
  • Amarte Culture and Connection

    Marketing Coordinator / Sept 2025 – Current

    • Lead campaign strategy, graphic design and video production for cultural and community events, including Latin nightclub promotions, traditional dance showcases and Adelaide Fringe theatre productions.
    • Manage social media content and promotional campaigns to increase engagement, attendance and cultural visibility
    • Coordinate volunteers and support event logistics, ensuring seamless delivery and vibrant audience experiences.

 

  • Incas Peru Association of SA

Social Media & Event Coordinator / Apr 2024 – Current

    • Manage social media content and promotion for cultural events featuring traditional dance and cuisine.
    • Coordinate volunteers and support event logistics to ensure smooth and vibrant experiences.
    • Strengthen community engagement and cultural visibility through strategic planning and outreach.

 

  • The Hungry Llama – Restaurant 

Brand and Marketing / Oct 2024 – Feb 2025

    • Improved the venue’s decor to reflect the brand identity and enhance its visual appeal.
    • Enhanced the look and feel of Instagram with high-quality photos and engaging, brand-aligned content.
    • Promoted event reservation services (e.g., birthdays, private events), leading to a rise in bookings

 

  • Pyxel Media - Marketing agency

Social Media Content Creator / Aug 2023 – Dec 2023

    • Created content calendars for social media platforms (Facebook, Instagram, LinkedIn, and TikTok).
    • Designed and produced platform-specific content using Canva, resulting in a 30% overall growth.
    • Appeared in TikTok videos, increasing brand visibility by 50%, follower growth, and engagement.
Marketing Manager - MCeTS Quatrobus
July/2022 - July/2023
  • Coordinated multi-platform marketing strategies, content creation, scheduling, and social media ads.
  • Oversaw merchandising and supplier coordination to ensure product visibility and timely deliveries.
  • Created and managed newsletters, analysed campaign performance, and provided insights into the business
  • Handled B2B client inquiries and maintained strong client relationships (20+ client accounts)

Achievements:

  • Successfully placed and optimized 50+ social media ads, resulting in a 25% boost in conversions
  • Streamlined merchandising and supplier communication, reducing delays by 20%
Social Media Coordinator - Semco Training Center
March/2022 - August/2022
  • Developed and led marketing campaign ideation across multiple digital channels.
  • Created and maintained paid and organic content schedules for platforms such as Instagram, Facebook, and LinkedIn.

  • Generated performance reports to track KPIs, audience insights, and campaign outcomes.

  • Collaborated with the sales team to align marketing strategies with business goals.

  • Oversaw the writing, editing, and publishing of blog articles to support SEO and brand visibility.

Social Media Manager - Life Inmobiliaria
August/2021 - February/ 2022
  • Led brand awareness training for employees and presented to prospective clients.
  • Managed social media and monitored digital ad campaigns, resulting in a 25% increase in lead conversions.
Socia Media Manager - Pet's Place
Dec/2020 - July/2021
  • Engaged with customers and users to strengthen brand relationships and coordinated sales activities
  • Managed digital advertising campaigns across social media platforms boosting sales by 20%
  • Develop and share relevant content to spark discussions and engage the community.
Internship - COMCE de Occidente
July/2020 - December/2020

I created branding for small business owners in Jalisco, Mexico. I was responsible for graphic design and provided them with options for advertising campaigns. I also taught them how to use social media so that they could eventually manage it on their own.

Internship - AdsPro
December/2020 - April/ 2021
  • Responsible for planning, creating, scheduling, and managing content across social media platforms
  • Collaborated with graphic designers to produce visuals, increasing social media engagement by 30%.
Social Media and Events Coordinator - Feria La Pulguería
July/2019 - December/2019

As the community manager and event organizer, I was responsible for devising strategies to attract and acquire customers. I also served as part of the graphic design duo, creating visual assets, and maintained direct communication with clients and stakeholders.

Internship- Kryolan Lima
January/2019 - June/2019

As a social media content planner and executor, my role involved strategizing and implementing content for various social media platforms. I also managed digital advertising campaigns through Meta Ads and conducted photo shoots with models.

Internship - BPN Media Conection
January/2018 - March/2018

I was responsible for generating regular reports on the current state of outdoor advertising and print media. I used specialized tools such as Advermind and Monitor.

Conocimientos

Digital Marketing Strategy & Campaign Execution
Content Creation & Social Media Management
Email Marketing & Automation
SEO, Website & Design Tools
Data-Driven Reporting & Stakeholder Collaboration

Languages

English
Spanish
Korean