A results-driven and adaptable Marketing Specialist with over 4 years of experience in digital marketing, content strategy, and campaign execution across both B2B and B2C sectors. Skilled at developing end-to-end social media calendars, managing paid and organic campaigns, and creating content that enhances brand visibility and drives engagement across platforms such as Instagram, LinkedIn, Facebook, and TikTok.
Highly proficient in tools such as Hootsuite, Monday, Campaign Monitor, WordPress, Elementor, and Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), with a strong command of analytics, internal communications, and SEO best practices. Capable of producing blogs, eDMs, videos, and static assets aligned to business goals and target audiences.
With a collaborative mindset and excellent time management, I consistently deliver creative solutions and data-informed strategies that boost audience reach, strengthen brand identity, and improve marketing performance across digital touchpoints.
Achievements:
Amarte Culture and Connection
Marketing Coordinator / Sept 2025 – Current
Social Media & Event Coordinator / Apr 2024 – Current
Brand and Marketing / Oct 2024 – Feb 2025
Social Media Content Creator / Aug 2023 – Dec 2023
Achievements:
Created and maintained paid and organic content schedules for platforms such as Instagram, Facebook, and LinkedIn.
Generated performance reports to track KPIs, audience insights, and campaign outcomes.
Collaborated with the sales team to align marketing strategies with business goals.
Oversaw the writing, editing, and publishing of blog articles to support SEO and brand visibility.
I created branding for small business owners in Jalisco, Mexico. I was responsible for graphic design and provided them with options for advertising campaigns. I also taught them how to use social media so that they could eventually manage it on their own.
As the community manager and event organizer, I was responsible for devising strategies to attract and acquire customers. I also served as part of the graphic design duo, creating visual assets, and maintained direct communication with clients and stakeholders.
As a social media content planner and executor, my role involved strategizing and implementing content for various social media platforms. I also managed digital advertising campaigns through Meta Ads and conducted photo shoots with models.
I was responsible for generating regular reports on the current state of outdoor advertising and print media. I used specialized tools such as Advermind and Monitor.